The world is changing in a rapid speed and it is paramount of importance for all businesses be aware the subtle changes happening in the global market. The traditional business model is no longer suffice for stakeholders, as well as it would not be sustainable for the future. For business, profit-driven was important but the new market and technology driven companies commenced to adapt and shift towards more impact-driven and responsible businesses to be compliant with the global initiative of UN Sustainable Development. Financial sectors also added new asset classes such as impact investing portfolio and ESG ETF to support the growing demand from investors. Public, private and social sectors are actively collaborating to tackle inherited issues via business model, technology adaptation, and social innovation. It has already created movements and new trends, however, the mainstream market is hesitating and procrastinating due to the validity and consistency of successful cases.